Noble Foods and Kelvin Fletcher Team Up to Champion Hen Welfare

Noble Foods has announced a new partnership between the happy egg co. and popular farming influencer and actor, Kelvin Fletcher.

The collaboration will promote and highlight the exceptional welfare standards of the happy egg co.’s hens, helping to educate consumers about the high standards that set their farms apart and demonstrate why not all free-range farms are created equal.

Kelvin Fletcher, a well-known advocate for farming and animal care, will work closely with the happy egg co. to showcase the brand’s dedication to delivering the best in free range farming. The campaign will include content that brings to life the day-to-day care and attention given to the happy egg co.’s hens, underlining the brand’s commitment to providing higher welfare standards than those typically associated with free range farming.

The campaign begins with the creation of the happy egg co. Playbook, a new booklet that spotlights the exceptional welfare standards of the happy egg co.’s hens. In addition, new digital content will be shared through video stories, social media posts, and influencer collaborations, offering a genuine behind-the-scenes look at the happy egg co.’s free range farms. The content will show how the brand prioritises the health, wellbeing, and happiness of its hens, offering a clear contrast to other free range options on the market.

The content will be shared across the happy egg co.’s social media channels and influencer networks, ensuring the campaign reaches a wide and engaged audience.